Getting a feed to Connexity allows you to advertise on websites like Shopzilla.com, Bizrate.com, and even PriceGrabber.com (their recent acquisition).
The Connexity feed specs are essentially the same as that of Shopzilla, which means it requires a separate feed than Google and the others. It’s important to optimize your Connexity feed well to perform well on all the above sites.
It’s especially important to not overlook fields like color, size, material, pattern, and category. For the latter Connexity feed attribute, you want to get as granular as possible.
Facebook dyanamic ads are one of the best ways to re-target shopping cart abandoners with ads in their mobile and desktop Facebook news feed.
Setting up the dynamic feed is to Facebook is important because on Facebook needs a way of matching their tracking pixel on a product landing page to a product in your feed.
After uploading the product catalog through a Facebook dynamic ads feed, you can create your campaign with a dynamic ad template .
eBay is a great channel for auction style listings, but has recently grown to encompass new products as well.
If you have to create listings for thousands or tens of thousands of products on eBay, you should not be doing it manually! Instead you should employ eBay feed management, which can scale to thousands or hundreds of thousands of products with a feed based approach, and do optimization on product titles and other important attributes.
This can also save a lot of time on the eBay feed setup, where you won’t have to do categorization of products manually, but instead create rules to do the category mapping.
Amazon is one of the largest shopping destinations on the internet with over half of all consumers starting there.
Getting products onto Amazon is by no means easy as the feed templates are very complex and involve hundreds of fields and attributes.
Given this challenge of Amazon feed management, it’s crucial to have a dynamic way of handling Amazon product feeds, order feeds, and fulfillment feeds.
Bing Shopping is a rapidly growing channel that is feed based. Bing Shopping is of course very similar to Google Shopping, and almost matches it feature for feature with visually similar ads.
Bing Shopping even has the equivalent of Google Merchant Center with it’s Bing Merchant Center.
To do Bing Shopping feed management well, you need to ensure your Bing Shopping feed is well optimized with great titles, descriptions, and categories.
Google Shopping is the fastest growing feed based channel in the last 2 years.
There are many challenges associated with doing Google Shopping Feed Management, namely the category taxonomy, constantly changing feed specifications.
Creating an automated Google Shopping feed that performs well takes lots of feed optimization and work, but the payoff is huge. Dealing with ongoing disapprovals is also crucial as they can hurt performance when products are disapproved, or worse yet, your entire Google Shopping account is disapproved.
If you’re using Drupal, Ubercart is the best eCommerce platform to use. Unfortunately it lacks certain marketing modules like Google Shopping and product feeds natively.
That’s where Feedonomics comes in! Using Feedonomics, you can easily export your products and optimize them before sending them out to Google Shopping. That means you can clean up HTML in descriptions, clean up whitespace in ubercart, and of course do google shopping categories without having to directly feed from Ubercart to Google Shopping.
Feedonomics is really the best solution for exporting your UberCart product feed to Google Shopping.
AbleCommerce is a great eCommerce Platform, but it natively doesn’t allow for feeding to Google Shopping. You can of course manually create a feed of your products in a spreadsheet, but this won’t be a great dynamic solution as you add or update new products in AbleCommerce.
With Feedonomics, you can dynamically send an optimized product feed from AbleCommerce to Google Shopping.
You can also do very interesting scheduling where you can update your feed hourly to deal with Google Shopping disapprovals.
X Cart is an awesome eCommerce platform based on PHP, but unfortunately there’s no great way to export a product feed to Google Shopping.
If you’re looking for variant information and a dynamic X Cart Product feed for Google Shopping, your’e out of luck with the plugins and native features available in X Cart.
If you truly want a reliable X Cart solution, try Feedonomics, which can dynamically export your X Cart feed to Google Shopping. You can also do title and description optimization by including the brands and variant attributes like color and size.
If you’re tired of clunky solutions for AspDotNetStorefront that don’t let you actually optimize your product feed before you send it out to Google Shopping, it’s time to find a better solution.
Feeding directly from AspDotNetStorefront to Google Shopping will not enable you to succeed because competing today in a a crowded Google Shopping involves performing powerful optimization, like including brand, colors and sizes in titles. It also involves using custom labels (that you can’t at all with feeding platforms like Dotfeed) that are based on ROAS and CPA, so you can modulate bids with differing performance.
If you truly want a dynamic way of exporting your AspDotNetStorefront feed to Google Shopping, try Feedonomics, which can you get the best performance possible with an AspDotNetStorefront product feed.