How to Create ShopMania Feed

ShopMania is a great price comparison channel to try.

Creating a feed for ShopMania is a little different than for Google Shopping for example because it has a custom format with many optional fields.

The ShopMania feed specifications aren’t too difficult though, and it’s important to optimize all the relevant feed fields.

How to Create an Adform Feed

Adform is a large player in Ad tech with a powerful platform allowing marketers to plan, serve ads, and comes with a full reporting suite.

Adform feeds can be submitted in either CSV or XML form according to the Adform feed specifications.

The required Adform feed fields include:


How to create a Kelkoo feed

Kelkoo is a great advertising channel for retailers who want to sell products in Europe.

Creating a Kelkoo feed is a little different than creating one for other channels like Google Shopping. You can create a Kelkoo feed in either XML or CSV format manually, but the Kelkoo feed specifications have quite a few attributes to be optimized.

Many of the Kelkoo feed attributes are very important from a relevancy perspective, especially the title and description.

How to create a Wine Searcher Feed

WineSearcher is a price comparison channel for wine. Obviously while WineSearcher is not applicable to every merchant, it is a great channel to list your products if you sell alcohol including wine, beer, and spirits.

The WineSearcher Feed Specs don’t have too many field requirements, but you should definitely include the name of the wine, the bottle size, and price. Adding extra descriptive modifiers will of course help improve your relevancy and yield better results on WineSeacher.

How to Create a PriceSpy Feed

PriceSpy is a UK based price comparison channel for eCommerce.

Their feed isn’t the most complex with just a few required feed fields.

The PriceSpy feed specs require fields like title, id, brand, URL, category, price, and status. While many merchants don’t optimize their feeds that they send to PriceSpy, you can get a huge competitive advantage solely by optimizing the product titles and descriptions.

How to create a feed for NewEgg

NewEgg is one of the best channels if you sell electronics products.

The NewEgg feed specs aren’t the easiest to deal with because they require many attributes specific to electronics products.

That said, it’s a great marketplace for electronics sellers and may well be worth adding as a channel.

How to Create a Feed for Shopbot Canada

Shopbot canada is one of the largest price comparison services in Canada.

If you have less than 50k products, you will have an easy time, but you can always request help if you have over 50k on Shopbot.

The Shopbot feed specifications are pretty well layed out, and you’ll want to optimize the usual fields like title and description.

Lastly, you can send your feed to Shopbot via FTP or URL.