When I was considering rival advertising platforms, I checked out several different options including Google Adwords, InfoLinks, and BuySellAds.

I wanted to get rough numbers for how many websites actually use these advertising platforms, to figure out which had the largest chances of success. Turns out Adwords is the most popular, but I was most interested in choosing between Infolinks and BuySellAds. Here are the numbers:

Companies using InfoLinks: 12,605 total

Companies using BuySellAds: 2,382 total

Between the two, I feel far more comfortable using InfoLinks, because far more companies and websites are actually using it!

Building an extremely targeted social media lead list is something that many companies claim to offer, but few actually can perform. The new lead prospecting tool PerfectLeads lets you easily find companies based on social media parameters like number of Facebook likes, Twitter tweets, and even LinkedIn shares.

This is incredibly useful if you are a social media marketer, and you need to identify companies that are strong on one platform like Facebook, and weak in others like Twitter. For example, you can find companies that have between 100k and 1M facebook likes, but only between zero and 10,000 tweets.

After an exhausting search, I couldn’t find any websites that have a nice list of companies that do business on Google Shopping. The new lead prospecting service that I built has exactly these kinds of company lists. For the first time in the world, check out this list of companies that do Google Shopping.

You can even combine this search criteria with how much companies are spending on Google Adwords. Suddenly you have incredibly powerful lead criteria that every internet marketing company wants.

On the stock market, Apple is more valuable than Microsoft, but in PC market share, Apple lags far behind. Apple could gain significant market share if it simply decreases their price, but it would also reduce their high profit margins.

I have had this problem when needing to give large excel documents to friends or coworkers, and since I use a mac, and most people use PCs, this is a constant problem. The easiest way to to transfer files from a Mac to PC  used to be a USB drive that can work with both PCs and Macs. But now that all files live in the cloud, you can just use dropbox or google drive.

Now that macbook airs and even many macbook pro models come without CD drives, your only option to reformat is to put a fresh copy of the latest OSX (yosemite right now) only an external drive or a USB drive.

Then you just have to make the mac drive bootable, and you can reformat without any problems.

After a few months of using just about any laptop, the paint from the palm rests starts to come off. There are several ways to fix this problem.

One is to use a plastic cover on the palm rest, but this can feel unnatural.

The other option is to be careful when eating food and making sure your hands are always clean. Be especially careful when eating acidic food like oranges.

If you want to upgrade your mac harddrive, but you can’t or refuse to take your laptop apart, you can get an external hard drive. The best harddrives do not need to match the current internal harddrive specs. I recommend getting an SSD with at least 400 MB/s read and write speeds.

If you’re using an old version of WhatsApp (I refuse to upgrade for privacy reasons since the Facebook acquisition), your options are very limited for disabling the whatsapp notification sound.

It turns out the best you can do is change your default ringtone.

Intel recently released the desktop Haswell-E, which has 8 cores, supports DDR4 memory clocked at 2133 MHz, but the question remains – when will they release the laptop version? With Intel’s tick tock cycle, it shouldn’t be too long before you can get an updated version of the Haswell with the Dell XPS 13.

It should especially be soon, because the next Intel chips (Broadwell at 14nm!) will be released in the first half of 2015.