One of the most Google Shopping-like channels is eBay Commerce Network. Not only do the ads look identical to Google Shopping PLAs, but they are entirely feed based as well.
Getting an optimized eBay Commerce Network feed involves excellent feed management, and is crucial to performing well. The ads can show up not only on Shopping.com, but also on eBay.com, ShopStyle, and even CNET and Consumer Reports.
There are many errors to watch out for on eBay Commerce Network, with many problems codes like missing categories, titles, brands, and even missing product matching attributes.
Bazaar Voice is a great review system, but is one of the most difficult XML feeds to set up.
The specs are over 20 pages long, and incredibly difficult to implement, especially if you have multiple brands, categories, and languages.
Bazaar Voice Feed Management through Feedonomics solves these challenges, and makes Bazaar Voice feeds easy to create, and no developer is necessary!
Forget about the XML validator for Bazaar Voice Feeds, and rest easy knowing that the challenge is solved.
Pepperjam allows you to have a feed based method of having hundreds of affiliates promoting your products.
Providing a feed to Pepperjam can be tricky because of child products, but Feedonomics solves it with their Pepperjam feed management by allowing you to removing variant products.
You can feed to Pepperjam via API or of course with a feed URL, which is the better and simpler option.
Nextag is often one of the most underutilized shopping feed channels. It’s a great price comparison website that allows merchants to advertise for traffic to their websites.
Fortunately it’s all feed based. The primary difficulty is optimizing a feed for Nextag with the proper Nextag specifications and attributes.
The biggest difficulty is doing your categorization correctly, because if your competition gets more detailed in their categorization, example does “pants”, whereas you are doing “clothing”, you won’t be able to compete as effectively.
Getting a feed to Connexity allows you to advertise on websites like Shopzilla.com, Bizrate.com, and even PriceGrabber.com (their recent acquisition).
The Connexity feed specs are essentially the same as that of Shopzilla, which means it requires a separate feed than Google and the others. It’s important to optimize your Connexity feed well to perform well on all the above sites.
It’s especially important to not overlook fields like color, size, material, pattern, and category. For the latter Connexity feed attribute, you want to get as granular as possible.
Facebook dyanamic ads are one of the best ways to re-target shopping cart abandoners with ads in their mobile and desktop Facebook news feed.
Setting up the dynamic feed is to Facebook is important because on Facebook needs a way of matching their tracking pixel on a product landing page to a product in your feed.
After uploading the product catalog through a Facebook dynamic ads feed, you can create your campaign with a dynamic ad template .
eBay is a great channel for auction style listings, but has recently grown to encompass new products as well.
If you have to create listings for thousands or tens of thousands of products on eBay, you should not be doing it manually! Instead you should employ eBay feed management, which can scale to thousands or hundreds of thousands of products with a feed based approach, and do optimization on product titles and other important attributes.
This can also save a lot of time on the eBay feed setup, where you won’t have to do categorization of products manually, but instead create rules to do the category mapping.
Amazon is one of the largest shopping destinations on the internet with over half of all consumers starting there.
Getting products onto Amazon is by no means easy as the feed templates are very complex and involve hundreds of fields and attributes.
Given this challenge of Amazon feed management, it’s crucial to have a dynamic way of handling Amazon product feeds, order feeds, and fulfillment feeds.
Bing Shopping is a rapidly growing channel that is feed based. Bing Shopping is of course very similar to Google Shopping, and almost matches it feature for feature with visually similar ads.
Bing Shopping even has the equivalent of Google Merchant Center with it’s Bing Merchant Center.
To do Bing Shopping feed management well, you need to ensure your Bing Shopping feed is well optimized with great titles, descriptions, and categories.
Google Shopping is the fastest growing feed based channel in the last 2 years.
There are many challenges associated with doing Google Shopping Feed Management, namely the category taxonomy, constantly changing feed specifications.
Creating an automated Google Shopping feed that performs well takes lots of feed optimization and work, but the payoff is huge. Dealing with ongoing disapprovals is also crucial as they can hurt performance when products are disapproved, or worse yet, your entire Google Shopping account is disapproved.