When I was considering rival advertising platforms, I checked out several different options including Google Adwords, InfoLinks, and BuySellAds.
I wanted to get rough numbers for how many websites actually use these advertising platforms, to figure out which had the largest chances of success. Turns out Adwords is the most popular, but I was most interested in choosing between Infolinks and BuySellAds. Here are the numbers:
Companies using InfoLinks: 12,605 total
Companies using BuySellAds: 2,382 total
Between the two, I feel far more comfortable using InfoLinks, because far more companies and websites are actually using it!