Shopbot is a great price comparison channel to use to target people in Canada.
When creating and optimizing your feed, you should check out the Shopbot feed specifications to get an idea of the required fields.
You’ll need to create a CSV or XML feed that you can send to Shopbot via FTP.
Adform is a large player in Ad tech with a powerful platform allowing marketers to plan, serve ads, and comes with a full reporting suite.
Adform feeds can be submitted in either CSV or XML form according to the Adform feed specifications.
The required Adform feed fields include:
product_id
product_name
product_category_id
product_deeplink
product_image
product_price
Kelkoo is a great advertising channel for retailers who want to sell products in Europe.
Creating a Kelkoo feed is a little different than creating one for other channels like Google Shopping. You can create a Kelkoo feed in either XML or CSV format manually, but the Kelkoo feed specifications have quite a few attributes to be optimized.
Many of the Kelkoo feed attributes are very important from a relevancy perspective, especially the title and description.
WineSearcher is a price comparison channel for wine. Obviously while WineSearcher is not applicable to every merchant, it is a great channel to list your products if you sell alcohol including wine, beer, and spirits.
The WineSearcher Feed Specs don’t have too many field requirements, but you should definitely include the name of the wine, the bottle size, and price. Adding extra descriptive modifiers will of course help improve your relevancy and yield better results on WineSeacher.
PriceSpy is a UK based price comparison channel for eCommerce.
Their feed isn’t the most complex with just a few required feed fields.
The PriceSpy feed specs require fields like title, id, brand, URL, category, price, and status. While many merchants don’t optimize their feeds that they send to PriceSpy, you can get a huge competitive advantage solely by optimizing the product titles and descriptions.
NewEgg is one of the best channels if you sell electronics products.
The NewEgg feed specs aren’t the easiest to deal with because they require many attributes specific to electronics products.
That said, it’s a great marketplace for electronics sellers and may well be worth adding as a channel.
Shopbot canada is one of the largest price comparison services in Canada.
If you have less than 50k products, you will have an easy time, but you can always request help if you have over 50k on Shopbot.
The Shopbot feed specifications are pretty well layed out, and you’ll want to optimize the usual fields like title and description.
Lastly, you can send your feed to Shopbot via FTP or URL.
DoubleClick is now owned by Google, but still provides ad and campaign management.
DoubleClick has unique feed specifications with only a few required fields, and many optional ones.
The feed format is either CSV or XML, and you’ll want to automate the whole process so you don’t have manual data.
Getprice is a great price comparison channel to use in Austrailia. Creating a feed for it can be complicated becuase you have to host it at a publicly accessible URL.
The GetPrice feed specifications have several required fields that you want to make sure you adhere to for maximum exposure on their search engine.
For one, you should make sure the titles you send to GetPrice are fully optimized with brand, color, and size variations.
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