Getting a feed to Connexity allows you to advertise on websites like Shopzilla.com, Bizrate.com, and even PriceGrabber.com (their recent acquisition).
The Connexity feed specs are essentially the same as that of Shopzilla, which means it requires a separate feed than Google and the others. It’s important to optimize your Connexity feed well to perform well on all the above sites.
It’s especially important to not overlook fields like color, size, material, pattern, and category. For the latter Connexity feed attribute, you want to get as granular as possible.