While most people try to concentrate on the bidding side of Google Shopping and other channels to get better performance, most eCommerce stores neglect the product feed optimization side of things. Having well thought out and formatted product feeds is an essential element to driving sales for products on an eCommerce store.
What are product feeds? Product Feeds are the attributes that represent a product data set, like the product title, description, price, sale price, color, size, and more. Together, these attributes make up the product feed and are also used to give that data to a consumer shopping engine, affiliate, or marketplace, including the likes of Google Shopping, Amazon, Facebook Dynamic Product Ads, and more.