How to export Yahoo Stores Feed to Google Shopping

Exporting a Yahoo Stores feed to Google Shopping should be simple, but the XML that you have in the catalog.xml and objinfo.xml is less than helpful, especially if you have parent and child variants.

If you want to do optimization on your Google Shopping feed in between, you’re out of luck, as there’s no way to do that natively in Yahoo.

Luckily, Feedonomics lets you easily export your Yahoo Store product data to Google Shopping, allowing you to optimize it in the middle.

How to export Magento feed to Google Shopping

Magento is one customizable beast of an eCommerce platform. If you’re willing to brave direct SQL calls to create a product feed (please don’t!) or willing to try some slow plugin to directly send products to Google Shopping, you should consider optimizing the Magento product feed before it goes out to any advertising channels.

Otherwise, you might be missing important keywords like brand, color, size, and other relevant Magento attributes that will be lost when sending the feed to Google Shopping.

The best solution is a feed platform like Feedonomics, that can easily export your Magento feed to Google Shopping, and perform the optimization needed to compete on Google Shopping.

How to Get Wix Stores Feed to Google Shopping

Wix Stores is a great way to start selling products on Wix, but the marketing tools are definitely lacking. In particular it’s currently impossible to export a feed and send your products to Google Merchant Center or Google Shopping in an automated fashion.

The only way to do this currently is entirely by hand in Excel or Google Docs, but Feedonomics allows you to dynamically create a Wix Store feed for Google Shopping without the need for anything manual.

 

How to export Squarespace feed to Google Shopping

Squarespace is a beautiful platform, but one of the hardest to use when it comes to Google Shopping feeds for Google Merchant Center. The only real option is to manually create a Google Shopping rather than directly in Squarespace.

This is obviously not ideal because prices can change, inventory can change, and new products can be added, and it is a huge pain to update an excel file every time these changes occur.

Fortunately, there’s hope yet! Feedonomics has an API that lets you easily export your Squarespace feed to Google Shopping, and perform powerful optimizations in the middle. Highly recommended for any Squarespace store that wants to be on Google Shopping, Bing Shopping, or Facebook Dynamic Product Ads.

Automated GTIN Finder

After May 16th, many eCommerce stores started getting GTIN errors and disapprovals because their Google Shopping feed lacked UPCs and GTINs.

If you’re tired of manually collecting GTINs, there is an automated GTIN finder by Feedonomics.

This can easily find the GTINs and get rid of errors, disapprovals, and warnings that you might see in Google Merchant Center.

Product Feeds

While most people try to concentrate on the bidding side of Google Shopping and other channels to get better performance, most eCommerce stores neglect the product feed optimization side of things. Having well thought out and formatted product feeds is an essential element to driving sales for products on an eCommerce store.

What are product feeds? Product Feeds are the attributes that represent a product data set, like the product title, description, price, sale price, color, size, and more. Together, these attributes make up the product feed and are also used to give that data to a consumer shopping engine, affiliate, or marketplace, including the likes of Google Shopping, Amazon, Facebook Dynamic Product Ads, and more.

How to A/B Test Google Shopping

If you’re trying to A/B test Google Shopping, it’s definitely not made easy like it is on Adwords text ads.

But turns out if you use a powerful feed system like Feedonomics, you can easily A/B test on Google Shopping.

It involves making use of rules and custom labels in a way that lets you test different titles on Google Shopping.

Alternatives to CommerceHub

If you’re looking for an alternative to Commerce Hub that is less expensive and can also drive better performance, read on!

In 2015, CommerceHub acquired Mercent, which offered essentially the same service on a rev-share model. This can be incredibly expensive and disruptive, depending on your revenues.

Especially if you’re only doing channels like Amazon and Google Shopping, why pay a percentage of revenue?

If you’d like to use software that wasn’t originally created in the early 2000s, try this product feed management platform. Feedonomics allows you to get better performance from powerful and flexible feed optimization.